Digital Marketing Training in Lagos

Beginner to advanced digital marketing training in Lagos.

Learn how to use artificial intelligence, paid ads, funnels, websites and email automation to create marketing campaigns that generate leads, conversions and sales for real businesses.

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Praxis Digital Academy digital marketing students learning paid advertising in Lagos

Practical digital marketing

AI marketing, Facebook ads, Google ads, funnels, WordPress, email automation and campaign tracking.

10 Weeks Practical digital marketing training

AI + Ads Campaign setup, automation and optimisation

Funnels Websites, landing pages and email systems

Bonuses Domain, hosting, Canva and Grammarly access

Why This Course

Learn the digital marketing systems behind leads, conversion and sales.

Praxis Digital Academy shows you how to leverage artificial intelligence to run and automate marketing campaigns that have brought in millions in sales to our company and our clients. Students who want a deeper non-technical foundation can also explore our AI literacy course for work and business.

If you have ever run Facebook and Instagram ads, Google Ads or YouTube paid ads and still feel like you have not fully unlocked the potential of the platforms, chances are your setup, tracking, offer, audience or funnel needs work.

Step by step, this digital marketing course in Lagos shows you a simplified process for generating leads, conversions and sales using the best advertising networks available to Nigerian businesses.

You will learn strategy, customer avatar development, Meta ads, Google ads, YouTube advertising, WordPress websites, funnels, email automation and campaign tracking in a hands-on format designed for beginners, entrepreneurs, marketers and business owners.

What You Will Learn

Digital marketing skills you can apply to real campaigns.

Develop customer avatars, audience stages and a practical digital marketing strategy for Nigerian businesses.
Run Facebook and Instagram ads through Meta Business Manager with clear objectives, creative and copy.
Set up pixels, conversion events, retargeting, custom audiences, lookalike audiences and WhatsApp lead flows.
Build WordPress websites, blogs, sales pages, payment-ready funnels and lead capture pages without coding.
Launch email marketing automation, Google Search ads, Google Display ads, YouTube ads and campaign tracking.

Full Course Curriculum

A complete digital marketing learning path.

From customer strategy and AI-assisted campaigns to paid ads, WordPress, funnels, email automation and tracking.

Digital Marketing Fundamentals

Learn to navigate the digital media ecosystem. This session gives you a comprehensive introduction to digital marketing, interactive advertising, how campaigns are structured and how digital media is bought, sold, used and measured.

Digital Literacy & Mindset

Understand how the internet works, the benefits and opportunities open to digitally savvy minds, and how to build the right mindset for online business growth.

Digital Marketing Foundations

Walk through the digital marketing industry and the important terms every digital marketer in Nigeria should understand.

Customer Avatar

Learn how to create a customer avatar and profile your ideal customer so your advertising, content and offer speak to the right people.

Stages of Audience

Understand cold, warm and hot audiences and how to use each stage in your marketing strategy.

Developing a Digital Marketing Strategy

Create a step-by-step digital marketing strategy for a brand or company, with examples from campaigns used to market businesses in Africa.

Facebook & Instagram Ads

Learn step by step how to run profitable Facebook and Instagram ads campaigns. You will work through objectives, campaign structure, creatives, copy and live case studies built around leads, sales and conversions.

Introduction to Digital Advertising

Break down pay-per-click advertising with Facebook, how PPC works, the core drivers of ad performance and what to expect from paid social campaigns.

Meta Business Manager

Learn the features inside Meta Business Manager and how to create your first Facebook and Instagram ads campaign using the right setup.

Ads Objectives

Understand Facebook ad objectives and how to choose the best objective for each marketing strategy.

Campaign, Ad Set & Ads

Master the three levels of a Meta campaign and learn how to structure Facebook and Instagram ads for results.

Ad Creative & Copy

Write, structure and deploy ads that can attract attention, explain the offer and move people toward action.

Facebook Ads Pixels

Retargeting is one of the most important parts of Facebook and Instagram advertising. This module covers pixels, conversion events, retargeting and remarketing so you can follow up with prospects more intelligently.

Retargeting Pixels

Install and configure the Meta base pixel correctly, then connect event pixels for better campaign learning.

Conversion Ads

Create conversion campaigns from beginner to advanced level and understand how conversion events affect delivery.

Custom & Lookalike Audiences

Target website visitors, Facebook fans, Instagram followers, email subscribers and similar high-intent audiences.

Ecommerce Catalog Ads

Build ecommerce catalog campaigns that showcase relevant products to website visitors and interested buyers.

WhatsApp Bridge

Use bridge pages and WhatsApp Business flows to generate direct requests from message conversion ads.

WordPress, Blog & Websites

Learn the fastest way to set up a WordPress website, blog and funnel. You will discover tools and plugins for designing functional websites without writing code.

Website Fundamentals

Understand how websites work and why owned web assets matter for modern businesses.

Domain & Hosting

Set up a domain name such as .com, .com.ng or .ng and connect it to a hosting server.

WordPress Blog

Understand content management systems and create blogs or content platforms using WordPress and useful plugins.

WordPress Website & Ecommerce

Design a functional WordPress website step by step, including pages and ecommerce-ready structure.

Website Management & Security

Learn WordPress management, troubleshooting and SSL security basics to keep a website safer.

Sales Pages & Funnels

Learn the difference between a website and a sales funnel, then build landing pages and funnel steps designed to turn traffic into leads, requests and sales.

Sales Funnels

Understand why funnels work, the five-step funnel structure and how to plan a sales process.

Payment Gateway Integration

Connect payment processors such as Flutterwave, Paystack, Interswitch, GTPay, PayPal and Stripe to a sales page.

Marketing Automations

Connect funnels to marketing tools such as Mailchimp, Aweber and Amazon SES to trigger follow-up based on customer behaviour.

Ecommerce Catalog Ads

Link ecommerce offers with catalog ads so interested visitors can see relevant products again.

WhatsApp Bridge

Build WhatsApp request flows for prospects who prefer to continue the conversation directly.

Email Marketing & Automation

Learn one of the most powerful marketing techniques: email marketing. This module connects email, funnels and automation so you can promote products, request business, build trust and increase brand awareness.

Email Marketing Strategy

Plan, create and implement an email marketing strategy for leads, customers and repeat sales.

Email Copywriting

Write engaging email content that subscribers can read, trust and respond to.

Email Autoresponder System

Set up autoresponders with tools such as Mailchimp, Aweber and GetResponse so follow-up can happen automatically.

Landing & Opt-in Page

Connect landing pages and opt-in forms to an email marketing system for lead collection.

Building Subscribers

Use funnels, email marketing and automation to build a list of engaged subscribers.

Google & YouTube Ads

Get a 360-degree exposure to Google pay-per-click advertising, including Search, Display, Mobile and Video. Learn how to plan, launch and optimise campaigns across Google and YouTube.

Google Advertising Network

Understand the structure of Google Ads, how campaigns are organised and how the different networks support different business goals.

Google Search Ads

Learn how search intent, keywords, ad groups, landing pages and bids work together in Google Search advertising.

Google Display Ads

Use display campaigns for visibility, awareness, remarketing and visual offers across websites and apps.

YouTube Ads

Create video ad campaigns for reach, views, leads and sales using YouTube placement and audience targeting.

Keyword Research

Find relevant commercial keywords and use them to improve campaign structure, content direction and landing page focus.

Google Ads Tracking

Learn advanced campaign tracking and optimisation. This module shows how to avoid wasted spend, track conversions and improve performance with remarketing and split testing.

Google Tracking Pixel

Understand tracking pixels and how to install and configure Google tracking step by step.

Remarketing Setup

Set up Google remarketing and sync ad platforms with your offer so you can follow up with high-intent visitors.

A/B Split Test

Split-test campaigns and learn how to identify the winning ad, landing page or offer angle.

Landing & Opt-in Page

Connect campaign landing pages to opt-in systems so leads can be captured and followed up.

Building Subscribers

Use paid traffic, funnels and email automation to build a list of prospects who can become customers over time.

Meta Business Manager practical class at Praxis Digital Academy

Digital marketing certification at Praxis Digital Academy

Stages of audience lesson for digital marketing students

Digital literacy class during Praxis marketing training

Facebook ads objectives training for Praxis students

Student Bonuses

Useful tools to help you start practising.

These bonuses support your digital marketing workflow, from website setup to design and clearer campaign copy.

Free Domain & Hosting

Marketing is a game of visibility. Praxis digital marketing students get domain and hosting support to start building owned web assets for campaigns, sales pages and business visibility.

Canva Premium Access

Learn to create campaign visuals, social media graphics, ads and simple brand assets using Canva. Students get Canva Pro access through our team package during training.

Grammarly Premium Access

Improve marketing copy, emails, landing page text and social posts with stronger grammar, spelling, clarity and tone support.

Course Questions

Digital marketing training FAQs.

Useful answers for students comparing digital marketing schools, paid ads courses and practical marketing training in Lagos.

Is this digital marketing training in Lagos practical?

Yes. The course is built around practical campaign setup, Meta ads, Google ads, WordPress, landing pages, email automation, tracking and real marketing workflows.

Does the course cover Facebook and Instagram ads?

Yes. Students learn Meta Business Manager, ads objectives, campaign structure, creative, copy, pixels, conversion ads, retargeting and WhatsApp lead flows.

Will I learn Google and YouTube ads?

Yes. The course covers Google Search ads, Google Display ads, YouTube ads, keyword research, tracking, remarketing and campaign optimisation.

Does this course include websites and funnels?

Yes. Students learn WordPress websites, blogs, sales pages, funnels, payment gateways, landing pages and opt-in systems.

Can beginners join the digital marketing course?

Yes. The course starts with digital marketing fundamentals and gradually moves into advertising, websites, funnels, email automation and campaign tracking. Students who need stronger campaign videos can also build practical skills through our content creation training.

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